CUBED is a skincare brand founded in Hong Kong in 2019, created for people living with eczema, atopic dermatitis and sensitive, easily irritated skin. Our hero product is the Eczema Body Butter — a steroid-free, fragrance-free daily moisturiser formulated to soothe itch, calm redness and help rebuild the skin barrier.

It was developed by our founder, who has eczema herself, after years of trying creams that either weren't safe for daily use or didn't actually reach the itch. You can read her story on our Why We Created CUBED page.

No. CUBED is 100% steroid-free and contains no medicated ingredients, which is why it's safe for daily, long-term use on the whole family. Steroid creams calm flare-ups quickly but aren't designed for everyday, ongoing use — CUBED is the everyday cream made to sit alongside that, not replace prescribed treatment.

Most drugstore moisturisers are made for general dry skin — they focus on basic hydration and don't tackle the itch, and many "barrier-repair" brands weren't actually built for eczema. CUBED is. Every formula is steroid-free, fragrance-free and made specifically for eczema-prone, easily irritated skin, around our proprietary Relief Plus™ complex (and the gentler Relief Mild™ in our kids range). Just as importantly, CUBED is designed for hot, humid climates like Singapore's — light enough to wear in the heat while still calming itch and supporting the skin barrier. And rather than one cream, we make a full targeted range — body, face, oils, kids and wet-wrap care — for different areas and severities.

Yes. The CUBED Body Butter is clinically tested and accepted by the National Eczema Association™ (NEA) — a leading US non-profit for people living with eczema. Products that earn NEA acceptance have met its criteria for use on eczema-prone and sensitive skin, which makes it one of the most trusted marks in eczema care.

The formula is also dermatologist-tested and HRIPT-tested — proven non-irritating and safe for sensitive skin.

CUBED is formulated specifically for eczema-prone skin and helps soothe dryness-related redness, roughness and itch discomfort while supporting the skin barrier. In user testing, 92% agreed it gave effective relief for their skin concerns within one week of daily use.

Eczema is highly individual and CUBED is not a medicine — it doesn't diagnose, treat or cure any condition. For moderate to severe eczema, keep using it alongside the care your doctor recommends.

Relief Plus™ is CUBED's proprietary soothing complex — the heart of most of our formulas (our kids range uses a gentler version, Relief Mild™). It's designed to do four things at once for eczema-prone skin in a humid climate like Singapore's: soothe itch, deeply moisturise, lock in hydration and support the skin barrier. In each product it's paired with naturally-derived plant butters, oils and soothing botanicals suited to that product's job — and it's completely steroid-free. Full ingredient lists are on every product page.

CUBED is formulated for eczema, atopic dermatitis and psoriasis-prone skin. It helps soothe dryness-related redness, roughness and itch discomfort, and supports the skin barrier. It is a skincare moisturiser, not a medicine — it doesn't treat or cure these conditions, so for diagnosed atopic dermatitis or psoriasis, please continue any care your doctor recommends.

CeraVe, Cetaphil and QV are well-loved gentle moisturisers focused mainly on basic hydration and barrier support. CUBED is formulated specifically for eczema-prone, easily irritated skin and for hot, humid climates like Singapore's — every product is steroid-free, fragrance-free, built around our Relief Plus™ complex, and leaves out essential oils and other common triggers. We also offer a full face, body, kids and oil range for different needs, rather than a single all-purpose cream.

CUBED also offers a full range for the face, body and kids across different severities, and the Body Butter is accepted by the National Eczema Association™. Many customers come to CUBED after a basic moisturiser kept their skin hydrated but didn't calm the itch.

CUBED's core products are manufactured in an FDA-registered facility in the USA, to strict quality and safety standards. Full ingredient lists are shown on each product page.

Yes — CUBED is formulated specifically for eczema-prone skin, including during flare-ups. The ingredients are chosen to calm, not sting. If your skin is broken or weeping, apply gently in a thin layer and let it absorb.

CUBED is fragrance-free and essential-oil-free, which are the two main culprits behind the stinging most eczema sufferers know too well. In our customer questionnaires, users reported it felt soothing — not irritating — even on raw patches.

Yes — CUBED works well as the everyday moisturiser between, before and after prescribed steroid use. Many of our customers use CUBED daily while tapering off steroid cream under their doctor's guidance.

CUBED is not a steroid replacement. It's the everyday cream we wished existed when we were trying to use steroids less. Always follow your doctor's advice on prescribed treatments.

For best results, apply at least twice a day — morning and night — and reapply after showering or whenever skin feels dry. Because it's steroid-free with no associated side effects, it's safe to use as often as your skin needs.

Most customers report feeling immediate relief from itchiness after the first use. In our user questionnaires, 92% saw visible improvement within one week of daily use. Deeper barrier repair takes longer — typically 3 to 6 weeks of consistent use.

Yes. CUBED is gentle enough for the face, including around the eyes and lips. Many customers with facial eczema or perioral dermatitis use it daily as their entire face routine.

That said, for facial eczema specifically we also make lighter, face-focused options — Daily Lotion for mild sensitivity and Magic Cream for dry or flaky patches.

Many customers apply CUBED before bed to help settle the itch that flares at night — in user testing, 92% agreed it gave effective relief for their skin concerns. For broken skin, apply a gentle thin layer and let it absorb before sleep.

Many of our customers use CUBED daily as their everyday moisturiser while tapering off steroid cream under their doctor's guidance. Because it's 100% steroid-free, it's suitable for ongoing, long-term use.

CUBED is a skincare moisturiser, not a treatment for steroid withdrawal. If you're reducing or stopping a prescribed steroid, please do it with your doctor's advice.

Patch-test first: apply a small amount to a small area (like the inner forearm) and wait about 24 hours to check how your skin responds. If all is well, gradually expand to the areas that need it. If you have known allergies or a complex skin condition, show the ingredient list to your doctor before starting.

Yes. All of our products are safe for daily use and are steroid-free with no associated side effects, so you can keep using CUBED for as long as your skin benefits from it.

Every CUBED formula is built around our proprietary Relief Plus™ complex (or the gentler Relief Mild™ in our kids range), combined with naturally-derived plant butters and oils, soothing botanicals and skin-conditioning vitamins — and made without steroids, synthetic fragrance, essential oils, parabens, sulfates or mineral oil.

The exact blend is tailored to each product — for example:

• Eczema Body Butter — shea & cocoa seed butter, safflower oil, aloe vera, calendula, chamomile, allantoin and Vitamin B5.
• Body Oil — grapeseed, squalane, borage seed and oat oils, with Vitamins F and E.
• Kids range — built on the gentler Relief Mild™ complex with naturally-derived plant oils and botanicals.

You'll find the full ingredient list on every product page.

CUBED is made without the common irritants that trigger eczema-prone skin. You won't find:

• Steroids
• Synthetic fragrance
• Essential oils
• Parabens
• Sulfates (SLS)
• Mineral oil

If it stings, irritates or doesn't belong near eczema-prone skin, it stayed out.

Yes. CUBED contains no synthetic fragrance and no essential oils — the two ingredients most likely to cause stinging and flare-ups on eczema-prone skin.

All CUBED products are cruelty-free — we never test on animals. Most of our range is vegan too, but a few formulas use naturally-derived ingredients such as honey or goat's milk (for example, our Kids Body Butter), so they aren't strictly vegan. If vegan matters to you, check the ingredient list on the product page.

Our products have a shelf life of 18 months when stored in a cool, dry place.